Our Story

Once upon a time, a developer got lost in a settings menu. It had seventeen tabs, three search bars, and a dark pattern disguised as a "recommended option." Frustrated, she closed her laptop, walked outside, and saw a child using two sticks to draw a game of tic-tac-toe in the dirt. That moment changed everything. She called two friends. One had just quit a social media giant. The other had never worked in tech — he repaired vintage sewing machines. Together, they asked a strange question: What if software was more like a stick? Simple. Obvious. Fixable with your hands. They named their tiny experiment "Mini Google" as a quiet joke — a nod to the joy of searching for answers rather than being fed them. A year later, their first tool (a seven-line bookmark cleaner) had been downloaded 40,000 times. They never added a single feature to it. That’s when they knew: less wasn't just more. Less was the whole point.